New concept, new owner, new location. The Bread&Butter tradeshow has gone through a whole lot of changes and refreshingly enters the fashion world stage this year at Berlins Arena. Newest innovation? The tradeshow (now owned by Zalando) is open to the public. Throughout the years it has been a by-invitation-event-only over the past years, this has been changed and is now accessible to everyone interested in the fashion hype. Direct interaction with the brands and the possibility to buy the newest pieces straight-away (also new!) encourages the fashion crowd to travel to Alt-Treptow, Berlin. We enjoyed some quality time together and had the chance to indulge in some good conversations with the girls from Fleek. Bread&Butter by Zalando 2nd – 4th September 2016 Arena Berlin Eichenstraße 4, 12435 Berlin Germany Opening hours Friday, 2nd September: 4pm – midnight Saturday and Sunday, 3rd and 4th September: 1pm – midnight What To Wear to this location