After Eva Padberg and Julia Stegner we now have Milla Jovovich as the new face for the Mercedes-Benz Fashion Week Berlin S/S 2011. Photographer of this colourful scenario is the well-know Miles Aldridge. He must have been inspired by a lot of funky and punky styles and gave singularity a chance. Looks bright, looks fun, looks Berlin! This years theme: “Express your Style”. Mercedes-Benz Fashion Week from the 07th till the 10th of July in Berlin.
Ask people about fashion hot spot cities in this world, what are they going to answer? Paris? True. London? Yeah. New York? Yes we know that. Milan? Agreed. But this just can’t be everything! There’s one thing missing, isn’ t there? YES, we say, since some years. The big B. Cool. Hip. New. Advancing. Home of important designers like Alexandra Fischer-Roehler and Johanna Kühl for Kaviar Gauche, Michael Michalsky, Sisi Wasabi, Wolfgang JOOP. With Models like Eva Padberg or Nadja Auermann. With shopping miles like ‘Kudamm’ and hottest districts like ‘Mitte’. BERLIN. For me, it’s the most promising new style metropolis, which can actually hold a candle to London’s or New York’s fashion community. That was recently proved by the Berlin Fashion Week 2009, which was a big success. There were countless exhibitions, showrooms and – of course- fashion shows. Fashion guests from all over the world came and enjoyed the experience of countless new designers, with innovative ideas and highest creativity. For people, who are convinced of Berlin’s new role as fashion city, the …